68 templates: Promotional emails

Our collection of promotional email templates offers 11 versatile options tailored for various industries. Whether you're launching a new product or announcing a seasonal sale, these templates are designed for effective communication. Ideal for marketers and business owners looking to enhance their email campaigns.

Templates in this collection: 68

Promo: Seasonal Maintenance (Car)

Auto Service Promo: Three Service Packages with Prices and Work Details, Estimate Before Start and Fixed Cost.

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Promo: Business Services (B2B)

Agency or Contractor Promo: Three Work Formats with Pricing, What's Included in Each, and How the First Meeting Goes. No Discounts or Urgency.

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Back to School: Stationery Sale (Online Store)

Back-to-School Email for Online Store: Dark Header, Three Products with Old Prices, and Delivery Before School Starts.

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Back to School: New Course Batch Starting

Back-to-School Email for Online School: Returning to Studies After Summer, Module-Based Program, and Course Start.

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Back to School: Uniforms and Shoes (Fashion)

Back-to-School Letter for Clothing Store: Monochrome Presentation, Uniforms and Shoes with Size Chart and No-Questions-Asked Exchange.

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Back to School: Getting Ready for the School Year (Retail)

Back-to-School Letter for Retail Network: Class-Specific Lists, Three Items with Prices, and Same-Day Pickup Reminder.

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Promo: seasonal offer, large banner (beauty)

Seasonal offer promo: calm shot on the first screen, three products with prices and one call to action. No loud discounts — focus on care, not on sale.

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Birthday: Gift for the Customer (Online Store)

Birthday Email for Online Store Customers: Warm image, clear expiration promo code, and three products to choose from. Personal tone instead of promotional.

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Birthday: Discounted Course (Courses)

Birthday Letter for Student: Discount on Any Course with Clear Terms and Reminder of Lifetime Access.

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Birthday: Dessert on Us (Food Delivery)

Birthday Email for Food Delivery: Warm Image, Dessert with Any Order, and Clear Expiry Date.

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Birthday: Free Month of Pro (SaaS)

Birthday email for service user: one month of paid plan for free, no card required, no auto-renewal.

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Black Friday: Discounted Skincare (Beauty)

Black Friday Email for a Beauty Brand: Dark first screen with gold accents, three products with prices, and a reminder about expiration dates.

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Black Friday: Sale (Online Store)

Black Friday email for online store: dark first screen, three products with old prices, and exact promotion end date. No fake timers.

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Black Friday: list without images (education)

Online school promo: email without any images. Only typography, dividers, and prices. Loads quickly, not blocked by mail.

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Black Friday: Discounted Collection (Fashion)

Black Friday Letter for Clothing Store: Strict Monochrome, Three Items at Old Prices, and Honest Size Warning.

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Black Friday: asymmetry (food and delivery)

Promo email for a restaurant or delivery service: large photo takes up two-thirds of the width, text next to it in a narrow column. Composition without usual symmetry.

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Black Friday: timer (gifts and flowers)

Gift shop promo: live countdown right under the header, focus on buying holiday gifts in advance.

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Black Friday: dark email (retail)

Retail promo: email entirely on black background, discount in large numbers, three products in dark cards.

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Black Friday: Annual Subscription (SaaS)

Black Friday email for subscription service: dark first screen, honest calculation of annual plan benefits, and cancellation terms.

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Black Friday: text over background (tourism)

Promo for travel service: headline and discount over a coastal frame, no separate banner. Travel dates are flexible.

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Buen Fin: Product Grid (Online Store)

Promo for November Sale: The email starts directly with the product grid, no introductory banner. Six items with old and new prices.

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Buen Fin: dark email (fashion)

Promo for the November sale on a dark background: one large photo, minimal text, focus on discount number. For the premium segment.

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Buen Fin: timer on the first screen (retail)

Promo for the November sale: live countdown right under the header, before all other content. Real end date.

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Buen Fin: text over background (universal)

Promo for November sale: headline and discount over background photo, no separate banner. Suitable for any industry.

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Cyber Monday: Discounted Electronics (Online Store)

Cyber Monday Email for Online Store: Cool dark first screen, three tech items with old prices, and an honest end date.

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Cyber Monday: Access to Courses

Cyber Monday Email for Online School: Discount on Any Course for One Day, Lifetime Access, and the Option to Start Later.

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Cyber Monday: Annual Plan (SaaS)

Cyber Monday email for subscription service: calculate the savings of the annual plan in money, cancellation terms, and one day to decide.

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Cyber Monday: Last Day (Universal)

Universal Cyber Monday Email: Last day sale reminder for those who procrastinated. Suitable for any industry.

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Promo: Sale (Online Store)

Sale Promo: Large image on the first screen, three products with old prices, and one call to action. See exactly what's in the selection and how much it costs now.

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Promo: Course Launch, Large Banner (Courses)

Course Launch Promo: Snapshot of the Learning Process, Module Program with Duration and Set Price. See What You'll Learn and How Long It Will Take.

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Promo: event announcement, large banner (events)

Event announcement: hall shot, date and format on the first screen, three speakers and registration for participation. See what will happen, when, and who will speak.

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Promo: New Collection (Fashion, Adult Audience)

Promo for the new collection for an adult audience: large shot, three items with prices, one call to action. Calm presentation without loud discounts.

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Promo: New Collection Drop (Fashion, Youth)

Promo email for the new collection drop: full-frame image on the first screen, three products with old prices, and one call to action. The subscriber sees what's new, how much it costs, and until when it's worth hurrying.

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Promo: mortgage rate (finance)

Bank promo email: mortgage rate, three programs with terms and payment calculation. Subtle presentation with mandatory disclaimers.

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Promo: Club Membership (Fitness)

Fitness Club Promo: Three membership options with prices, what's included in each, and the option to freeze. No promises of quick results.

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Promo: new menu, large banner (HoReCa)

Promo of the new menu: a large shot of the table on the first screen, three dishes with prices, and one call to order. The subscriber sees what's new and how much it costs.

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Promo: bouquets and gifts (gifts and flowers)

Flower shop promo: three arrangements with prices, delivery on time, and a handwritten card. No imposed dates.

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Halloween: Evening Look (Beauty)

Halloween Letter for a Beauty Brand: Dark Frame with Candles, Bold Makeup Products, and a Reminder to Remove Makeup.

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Halloween: Dark Wardrobe (Fashion)

Halloween Letter for Clothing Store: Night Street Scene, Black Items from the Main Collection, and the Idea that the Costume Can Be Worn After the Holiday.

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Halloween: Party and Seasonal Menu (Bars and Delivery)

Halloween Letter for Bar or Food Delivery: Dark Bar Counter, Seasonal Menu Items, and Table Reservation with Time Indication.

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Halloween: Decor and Treats (Retail)

Halloween Letter for Retail Chain: Home Decor, Treats for Guests, and Last Day Pickup Reminder.

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Promo: New Collection (Kids' Products)

Kids' Store Promo: Three products with prices, fabric composition, and size exchange. Calm presentation without sentimentality.

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Promo: Check-up and Diagnostics (Clinics)

Medical Center Promo: Examination Programs with Prices and Details, No Promised Results, and Mandatory Disclaimer on Contraindications.

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New Year: Gift Sets (Beauty)

New Year Letter for a Beauty Brand: Cozy Evening Shot, Three Gift Sets, and a Reminder about Packaging and Delivery Times.

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The holidays: delivery deadlines (online store)

Promo email for December: product grid and order deadlines to ensure gifts arrive before the holidays.

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The holidays: list without images (events)

Promo for venue or organizer: minimalist email with dates, capacity, and prices. One photo at the top, then text only.

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The holidays: dark email (fashion)

Clothing store promo for December on a dark background: focus on gift certificates and post-holiday exchanges.

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New Year: Festive Menu (Food Delivery)

New Year Letter for Food Delivery and Restaurant: warm shot of a set table, three festive menu items, and the deadline for pre-orders.

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The holidays: asymmetry (gifts)

Gift shop promo: large photo two-thirds width, text next to it in a narrow column. Focus on gift selection, not discount.

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The holidays: delivery deadline timer (children's products)

Children's store promo: live countdown to the last order day with guaranteed holiday delivery.

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New Year: Client Greetings (Real Estate)

New Year's Letter for Real Estate Agency: Calm Greetings without Sales, Year-End Summary, and Holiday Work Reminder.

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New Year: Holiday Gifts (Retail)

New Year Letter for Retail Network: Gift Wrapping Frame, Three Ready-Made Sets with Prices, and Last Day for Holiday Delivery.

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The holidays: text over background (universal)

December promo for any industry: headline over background photo, key dates listed, no product grid.

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Promo: Fundraising for the Program (Non-Profit)

Fundraising Letter for the Foundation: Specific Program, Three Amounts with Breakdown, Where the Money Goes. No Guilt-Pressuring.

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Promo: Pet Food and Subscription (Pet Products)

Pet Store Promo: Three Items with Prices, Subscription for Regular Delivery, and Reminder for Gradual Transition to New Food.

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Promo: new listings, large banner (real estate)

Promo of new listings: large interior shot, three offers with prices and area, schedule a viewing. See what's new this week and how much it costs.

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Referral Program: Bring a Friend (Universal)

Referral Program: How much your friend gets, how much you get, and when the bonus is credited. No fine print.

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Promo: in-store sale, large banner (retail)

In-store sale promo: shot of the sales floor, three products with old prices, and clear promotion dates. See exactly what's discounted and until when.

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Promo: Upgrade to Pro, large banner (SaaS)

Upgrade to a paid plan: discover what's unlocked with Pro, how it differs from your current plan, and the cost. No time pressure.

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Thanksgiving: Festive Table (Food Delivery)

Thanksgiving Email for Food Delivery: Ready-Made Festive Table with Pre-Order, Three Menu Items, and Order Deadline.

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Thanksgiving: Thank You and Early Access (Retail)

Thanksgiving Letter for Retail Chain: Thanking Customers, Early Access to Sale One Day Before General Start, and a Gentle Approach Without Pressure.

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Thanksgiving: Year-End Summary for User (SaaS)

Thanksgiving Email for the Service: Personal Year-End Summary, Gratitude, and Support Schedule During Holidays. No Sales.

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Thanksgiving: Thank You Letter (Universal)

Universal Thanksgiving Letter: Thanking Customers Without Sales and Discounts, Year in Review, and Business Hours. Suitable for Any Industry.

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Promo: Early Booking (Tourism)

Hotel or Tour Operator Promo: Coastal shot, three destinations with prices and a straightforward explanation of why booking early is cheaper.

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Valentine's Day: A Gift for Yourself (Beauty)

Letter for February 14th for a beauty brand: a gift for yourself instead of romance, three products and the idea that the holiday works for a single person too.

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Valentine's Day: A Gift for Two (Fashion)

Letter for February 14th for a Clothing Store: Calm Tone Without Hearts, Three Items with Prices and Gift Wrapping with a Card.

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Valentine's Day: Dinner for Two (Food Delivery)

Valentine's Day Email for Restaurant or Delivery: Set for Two, Table Reservation, and Clear Delivery Time on the Busiest Night of the Year.

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Valentine's Day: First Home Together (Real Estate)

Letter for February 14th for a real estate agency: not about romance, but about the first joint purchase — what to discuss before the deal and how to register for both.

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Why these emails matter

Promotional emails are essential for driving engagement and informing your audience about new offers. They can help boost sales, increase brand awareness, and encourage customer loyalty. By using well-designed templates, you can save time while ensuring your messages are visually appealing and impactful.

How to choose a template

When selecting a template, consider your target audience and the message you want to convey. Look for designs that align with your brand and customize them to suit your specific needs. Ensure the template is mobile-friendly for optimal viewing.

Tips

  • Use clear and compelling subject lines to grab attention.
  • Incorporate high-quality images to enhance your message.
  • Keep your content concise and focused on the offer.
  • Include a strong call-to-action to guide recipients.
  • Test different templates to see what resonates best.

Frequently asked questions

How do I customize the templates?

You can easily customize the templates using our built-in editor, allowing for changes in text, images, and colors.

Are these templates mobile-friendly?

Yes, all templates are designed to be responsive, ensuring they look great on both desktop and mobile devices.

Can I use these templates for different industries?

Absolutely, our templates cater to various industries including fashion, retail, and SaaS, making them versatile for any marketing campaign.

How often should I send promotional emails?

It's best to send promotional emails strategically, such as during product launches or seasonal sales, to avoid overwhelming your audience.

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